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UNIFY Wins inaugural ‘Greatest Small Business’ Award with La Vida Homes at the Australian TikTok Ad Awards 2025
We are thrilled to announce that we have won the highly coveted TikTok Award for the Greatest Small Business category!
Digital Marketing
‘X’ vs. ‘Instagram Threads’ – What are the differences?
X (formerly twitter) and Instagram Threads (Threads) are two of the most popular text-based platforms on the internet, but have notable differences from each other. While they both deal in words, their features, styles of engagement, target audiences and themes of conversation are distinct. Read on to learn about how
Digital Marketing
The Power of BVOD Advertising
Including BVOD advertisements along with TV ads is an effective strategy for reaching your target audience. With the growth of streaming in a changing TV landscape, adapting your approach is integral for success. BVOD ads allow for a targeted approach that complements the wide net cast by TV ads.
Digital Marketing
Instagram Algorithm Explained: How is Your Content Prioritised?
In today’s digitally-driven world, social media platforms have become a vital tool for businesses to connect with their target audience. Among these platforms, Instagram has emerged as a channel for sharing captivating visuals, engaging stories, and building brand identity. As a digital agency, it is crucial to understand the mechanics.
Digital Marketing
How to Move to Google Analytics 4 (GA4): Avoiding Mistakes and Maximising Insights
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. With Google Analytics 4 (GA4) rolling out, it’s crucial for businesses to understand the key areas to focus on when setting up their new GA4 account. This article explores four common mistakes to avoid.
Digital Marketing
The Problem With Performance Max
Performance Max is a powerful new tool that uses machine learning and audience signals to run your Google Ads campaigns across the entire Google Cross Network. However, it has shown itself to have certain vulnerabilities, severely limiting its practicality. It is particularly susceptible to spam leads and fraudulent traffic.
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