![A photo of a house with a solar panel on top. There are clouds in the distance.](https://unify.net.au/app/uploads/2024/03/plico-energy-thumbnail.jpg)
Solar
Despite partnering in the depths of winter, Unify and this leading solar energy provider have seen increased lead-generation and cuts to CPAs.
![A photo of a house with a solar panel on top. There are clouds in the distance.](https://unify.net.au/app/uploads/2024/03/plico-energy-thumbnail.jpg)
The Challenge
A leading solar energy provider tasked Unify with boosting the quantity of their lead-generation. Following an increase in quantity, we sought to improve the quality of the leads.
![A photo of a man, smiling.](https://unify.net.au/app/uploads/2023/03/project-plico-image-1-150x150.jpg)
The Approach
We audited the client’s account to identify how we could achieve an increase in lead-generation. Working with the clients’ sales team, we improved their quality of leads, tapering our campaign to their feedback.
We implemented a search and social campaign through Google and Facebook advertising. Adopting a ‘test and learn’ approach, we were able to continuously streamline and improve the campaigns. Cutting down CPAs. Utilising data, we were able to target a more specific and engaged audience, leading to higher conversion rates.
CPA before
CPA after