Solar
Despite partnering in the depths of winter, Unify and this leading solar energy provider have seen increased lead-generation and cuts to CPAs.
The Challenge
A leading solar energy provider tasked Unify with boosting the quantity of their lead-generation. Following an increase in quantity, we sought to improve the quality of the leads.
The Approach
We audited the client’s account to identify how we could achieve an increase in lead-generation. Working with the clients’ sales team, we improved their quality of leads, tapering our campaign to their feedback.
We implemented a search and social campaign through Google and Facebook advertising. Adopting a ‘test and learn’ approach, we were able to continuously streamline and improve the campaigns. Cutting down CPAs. Utilising data, we were able to target a more specific and engaged audience, leading to higher conversion rates.
CPA before
CPA after
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