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Digital Marketing

‘X’ vs. ‘Instagram Threads’ – What are the differences?

X (formerly twitter) and Instagram Threads (Threads) are two of the most popular text-based platforms on the internet, but have notable differences from each other. While they both deal in words, their features, styles of engagement, target audiences and themes of conversation are distinct. Read on to learn about how
A photo of a iMac with Netflix on it. Digital Marketing

The Power of BVOD Advertising

Including BVOD advertisements along with TV ads is an effective strategy for reaching your target audience. With the growth of streaming in a changing TV landscape, adapting your approach is integral for success. BVOD ads allow for a targeted approach that complements the wide net cast by TV ads.
A photo of the instagram app in the ios app store. Digital Marketing

Instagram Algorithm Explained: How is Your Content Prioritised?

In today’s digitally-driven world, social media platforms have become a vital tool for businesses to connect with their target audience. Among these platforms, Instagram has emerged as a channel for sharing captivating visuals, engaging stories, and building brand identity. As a digital agency, it is crucial to understand the mechanics.
A photo of a macbook air with google analytics displayed on it. Digital Marketing

How to Move to Google Analytics 4 (GA4): Avoiding Mistakes and Maximising Insights

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. With Google Analytics 4 (GA4) rolling out, it’s crucial for businesses to understand the key areas to focus on when setting up their new GA4 account. This article explores four common mistakes to avoid.
A photo of a clickfarm. Digital Marketing

The Problem With Performance Max

Performance Max is a powerful new tool that uses machine learning and audience signals to run your Google Ads campaigns across the entire Google Cross Network. However, it has shown itself to have certain vulnerabilities, severely limiting its practicality. It is particularly susceptible to spam leads and fraudulent traffic.
A photo of a busy street at night. Programmatic

What is Programmatic DOOH?

You may have heard of programmatic DOOH (pDOOH), or you might not have. It’s one of the quickest growing channels in digital marketing and has become ubiquitous the world over. Could it help your business increase awareness and profits?
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