Events
Our client needed to build awareness and engagement for a ten day event held in Alice Springs.
The Challenge
Due to the impact of COVID-19, there were travel restrictions around the country, as well as a general reluctance to travel. We needed to implement advertising that was adaptable and targeted, ensuring expenses were being utilised to an optimal level.
The Approach
We employed digital out-of-home marketing so we could be as adaptable as possible, updating our strategies to parallel the data.
Unify, working with The Trade Desk, was the first company in Australia to implement advanced mobile tracking. This technology enabled us to track a person who saw our digital billboards right through to their attendance at the event.
Total attendance over event
Unique visitors
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Medical