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Digital Marketing
The Problem With Performance Max
Performance Max is a powerful new tool that uses machine learning and audience signals to run your Google Ads campaigns across the entire Google Cross Network. However, it has shown itself to have certain vulnerabilities, severely limiting its practicality. It is particularly susceptible to spam leads and fraudulent traffic.
Programmatic
What is Programmatic DOOH?
You may have heard of programmatic DOOH (pDOOH), or you might not have. It’s one of the quickest growing channels in digital marketing and has become ubiquitous the world over. Could it help your business increase awareness and profits?
Ecommerce
Get More From Your Lead Forms – Facebook vs Web Traffic
at the right time. Within digital marketing, much of this comes from lead generation forms. A lead generation form is a bunch of gleaming white boxes that individuals can fill their details into, sending those details to your company.
Digital Marketing
Want to Maximise Your Social Media Advertising? Follow These 6 Steps
Social media advertising has the ability to skyrocket both a brand’s profile and profits seemingly overnight. Since the rise of the mobile phone, our world has become social media-centric, with more than half of the world’s population having a digital profile on a social media platform.
Ecommerce
What You Need to Know About Black Friday 2021 – Insights and Analysis
The dust of Australia’s biggest spending spree is starting to settle, and, as expected, it was an economic force. As has been the trend of recent years, this newest Black Friday surpassed its predecessors. Although the excitement’s over for most, this is our favourite part. Unify’s approach involves continual improvement
Digital Marketing
Black Friday: Why Your Business Can’t Afford to Miss It
Black Friday has continued to grow in significance in Australia, jetting across from its origins in America to become the biggest day of retail sales in the country. We have concrete proof that Australians have not only adopted America’s post-Thanksgiving bargain hunt but that it’s become an expectation from consumers
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