AI Search Optimisation
When a potential customer asks an AI tool which companies to consider, or compares services among industry rivals, they get an answer. Not a list of links to evaluate. An answer.
The answer is concise and persuasive, containing only a handful of brands. It’s a shortlist for the consumer, who often takes it at face value.
A company absent from the shortlist is out of the conversation.
Traditional performance metrics won’t tell you when or why this is happening because you’re not losing rankings. You’re simply not in consideration at all.
Becoming the dominant brand in an AI shortlist isn’t luck. It’s a strong product, service, brand offering, launched through the megaphone of an AI Search Optimisation strategy.
The buyer journey is changing
One prompt replaces hours of research
A buyer asks an AI tool a single question and gets a direct, confident answer, synthesised from everything the AI knows about the category. No links to evaluate. No tabs to open.
Three or four brands are named
The response doesn’t list ten options. It surfaces a handful of brands it considers relevant and credible. Everyone else is invisible in that moment, regardless of their rankings.
An implicit recommendation is formed
The way a brand is described, the attributes assigned, the comparisons drawn, the confidence of the language, all of it functions as a recommendation. Framing shapes preference before a single website is visited.
The shortlist is set before a click
By the time a buyer reaches your website, the decision about who to consider may already be made. If your brand wasn’t in the answer, it wasn’t in the consideration set.
A structured approach. Not a set of tactics.
Analysis & Baseline
We establish where your brand currently stands across every relevant query category: branded, unbranded discovery, transactional, competitor comparison, and finance or sector-specific queries. This tells us exactly where the gaps are and which ones matter commercially.
Strategy & Execution
We build and execute a 6-month roadmap against your highest-priority gaps. Quick wins on existing assets come first. Net-new content is sequenced by intent category. Technical signals are retrofitted to existing pages wherever possible. Nothing is done in a vacuum.
Reporting & Iteration
Monthly visibility reporting tracks inclusion rate, first mention rate, narrative framing, and platform-by-platform performance. Not just traffic. You see exactly how AI systems describe your brand and how that changes over time.
Metrics that reflect how AI actually works.
What We Do
Establish your baseline
We map exactly where your brand appears across AI platforms, which query categories you’re winning, and where the gaps are costing you consideration.
Diagnose the real problem
Not all visibility gaps are the same. We identify whether you have a discoverability problem, a credibility problem, or a competitive displacement problem. Each requires a different response.
Build and execute a roadmap
A 6-month plan scoped to your highest-priority gaps. Dedicated hours, clear sequencing, nothing bolted onto something else.
Report on what actually matters
Monthly visibility reporting tied to commercial outcomes. Where you appear, how you’re described, what’s moving, and what it means for your position in the market.
The team
Every engagement starts with a visibility analysis. A clear picture of where your brand appears in AI-generated answers, and what’s driving the gaps.